Egis Russia kampaņa Buy for Good, kas tika īstenota 2018. gadā, ieguva balvu “Labākie sociālie projekti Krievijā” medicīnisko un sociālo projektu kategorijā.
Egis Russia iegūst prestižo balvu par KSA kampaņu
S., jūl. 21, 2018 1:41 pēcpusdiena
Egis Russia kampaņa Buy for Good, kas tika īstenota 2018. gadā, ieguva balvu “Labākie sociālie projekti Krievijā” medicīnisko un sociālo projektu kategorijā.
Kampaņai bija divi dažādi aspekti: viena no galvenajām darbībām bija 5 rubļu ziedojums Katren fondam no katras pārdotās trīs slaveno zīmolu pakas. Papildus tam Egis Russia uzsāka izglītojošu lekciju sēriju: bērnunamos notikušās lekcijas izskatīja kritisko tēmu “Pusaudžu meiteņu intīmā higiēna un sevis kopšana”.
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