The campaign had two different aspects: one of the key activities was a donation of 5 rubles from each sold pack of three famous brands to the Katren Foundation. Besides this, a series of educational lectures was also initiated by Egis Russia: the lectures, held in orphanages, dealt with the critical topic of “Intimate hygiene and self-care for teenage girls”. It is usually the mother who helps a young girl deal with such issues, but teenagers living in orphanages are deprived of this opportunity, which makes this campaign even more significant. Experts note that the level of gynecological diseases among young girls remains consistently high and the main reason is a lack of information.

More than 200 teenage girls from 19 Russian orphanages attended the lectures of experienced psychologists and gynecologists.

The program "Best Social Projects of Russia" was initiated with the support of the local government to strengthen the collaboration between leading companies, foundations and the state, while raising awareness to important social issues.